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Clients Are Driving Diversity In Adland

What are the most common words heard in every ad agency around the world, every day? “The client wants some changes.” Change the headline. Change the visual. Change the strategy. Change the execut

Ethnic Minority in Media

A report covering ethnic minorities in the UK media. Ethnic Minorities in the Media from Think Ethnic  

Dilemma facing the UK football clubs?

The FA and football clubs in the UK especially the Premier League are spending hundreds of million of Pounds to position themselves as global brands but missing an important element on the way. UK clu

What can the FA do to kick racism out

The FA Kick It Out campaigner and former Chelsea player Paul Elliott has resigned from his roles following news that he sent abusive texts to ex-Charlton centre-back, Richard Rufus. Elliott has just b

Chinese New Year Etiquette

Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurp

Advertising agency Ogilvy & Mather mess up again

Advertising agency Ogilvy & Mather in India were set another blow yesterday when the agency released a terrible ad campaign featuring a girl being shot.It is common for advertising agency’s webs

The ONS figures projects an upward increase in BME population in UK

The ONS Census now records 18 ethnic groups with the largest groups in ascending order are Asian, Black, Mixed and Other. There are also 60 smaller ethnic and national
groups making Britain their ho

How Hispanic Gen Z Will Change Everything

Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of millennials turn 21 and graduate from college, it’s time t

Multicultural Ad agency Mediareach launches first multicultural photo competition in UK

Mediareach announces a photo competition on Facebook devoted to the celebration of Multiculturalism in the UK. Photos must demonstrate cultural diversity through the people, symbols, food, art, etc. W