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Hispanics And Healthcare

While a lot has been written about Hispanics and healthcare, particularly in relation to the rollout of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. H

Cultural Relevance Will Be Key To Connecting With Hispanics Via VR

Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the new frontier. Every time I am out and about and see an increasing number of

National Brands – are they still valid?

This matter was a subject of research commenced this autumn by London based market research company Polarity. Recently there has been an ongoing debate on what stands behind the Brand Britain or any o

Advertising agency Ogilvy & Mather mess up again

Advertising agency Ogilvy & Mather in India were set another blow yesterday when the agency released a terrible ad campaign featuring a girl being shot.It is common for advertising agency’s webs

Mediareach’s Campaign Was Chosen To Be Part Of “Creative for Good” At Cannes Lions Advertising Festival

Mediareach Advertising campaign, Hepatitis C, has been selected to be part of the Creative For Good website launch. The international Advisory Committee reviewed over 100 submissions from around the w

Luxury brand sales on the rise

The outlook for the luxury goods market has shown significant improvement in the past year, boosted by a stronger-than-expected US and Europe rebound and surging demand in China and Middle East, store

Ethnic Minority in Media

A report covering ethnic minorities in the UK media. Ethnic Minorities in the Media from Think Ethnic  

UK firms audit shows poor ethnic representation on their boards

A recent audit of the top 100 UK firms conducted by the ethnic marketing forum Think Ethnic, revealed an unacceptable stats which shows that despite the fact that more than 50% of the growth in the po

Muslims in London behind decline of alcohol consumption

Scottish residents drink the most – and have the highest death rate – while Londoners drink the least Study was the first to analyse alcohol sales data.Central Scotland drinks 18% more tha