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Driving Back-to-School Sales With a Culturally Sensitive Path-to-Purchase Model

Did you know that Hispanics are twice as likely as non-Hispanic whites and African-American shoppers to start planning their back-to-school shopping soon after their children begin summer break? And w

Does being British make us more racist?

A new survey has revealed that a huge percentage of Britons – 95% – believe that in order for a person to be truly “British”  they must speak English, be born in Britain and

Muslims in London behind decline of alcohol consumption

Scottish residents drink the most – and have the highest death rate – while Londoners drink the least Study was the first to analyse alcohol sales data.Central Scotland drinks 18% more tha

Target to Focus on Hispanics, Air Four Spots During Latin Music Awards

Target wants to show off its Spanish to Hispanic customers. The 1,790-unit retailer will air four 30-second spots as part of its “Lúcete A Tu Manera,” which translates to “Show off

Clearcast publishes figures on BAME representation in commercials

Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether

Do multicultural Millennials watch TV?

The excitement and buzz about TV is waning and more so when it comes to Millennials and Generation X. An average family tends to have varying viewing patterns so while the parents would love to watch

Art establishment lose funding for failing to attract new audiences?

A number of high profile art establishments including the ENO have lost up to 35% of their funding for failing to commission creative work that engage and attracts new audiences declared Art Council E

Cultural Relevance Will Be Key To Connecting With Hispanics Via VR

Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the new frontier. Every time I am out and about and see an increasing number of

Academy Awards D-list multicultural talents

The recent outcry of the lack of diversity in the Academy Awards is nothing new and seems like a continuation of the blackout of multicultural talents in TV, film and the media. Hollywood heavyweight