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David Cameron calls for English tests for “Muslim spouses”

The Muslim community of the UK was taken aback by Cameron’s sweeping statement declaring that “Muslim women must pass English tests or risk being deported.” This latest comment has shed light on

Chinese shoppers buy luxury Western & Chinese brands

European luxury brands worried about the impact of a slowing Chinese economy may also have to contend with the rise of home-grown luxury brands, as a new report shows the preferences of Chinese consum

The Latino American Dream

Over the last 18 years that I have lived here in the United States, I have talked to many Latinos and Latinas about their dreams and their journeys to pursue these dreams. I learned about their aspira

Why are people still using the Race Card?

Stars and celebrities keep using the race card when it suits them and often when they fall out of the public eye. The recent claim by Sol Campbell accusing the FA of being institutionally racist and a

Ethnic Minorities Surpass Whites In U.S. Births For First Time

For the first time, racial and ethnic minorities make up more than half the children born in the U.S capping decades of heady immigration growth that is now slowing. The US minority population continu

Are UK companies targeting diverse consumers effectively?

The UK in general and London in particular is considered the Cultural capital of the World. London does not just have BME groups but diverse consumers from all over the world and particularly from eme

Black British women spend 6 times more on their hair

Almost all ethnic groups in the UK spend a greater proportion of their money on clothing and footwear than whites. Any follower of women’s glossies will remember how Italian Vogue’s black

12 facts to convince your company to invest in Multicultural Marketing

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multi