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David Cameron calls for English tests for “Muslim spouses”

The Muslim community of the UK was taken aback by Cameron’s sweeping statement declaring that “Muslim women must pass English tests or risk being deported.” This latest comment has shed light on

Why multiculturalism becoming the new mainstream?

More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who

Malaysia Night Proves Multiculturalism Is Big Business

For the fourth year running, Malaysia Night 2013 was celebrated at Trafalgar Square in London on 4 October – ‘Pasar Malam’ style. In Malaysia, the concept of ‘Pasar Malam’ (night market) ref

Is there A Better Way To Measure The U.S. Hispanic Television Audience?

Virtually every leading corporation in the U.S. today views the Hispanic population as a growth segment. Hispanics make up 55 million and are projected to almost triple in size by 2050. Their purchasi

Targeting Chinese customers will have a lasting impact on your brand?

Chinese new year is traditionally a time for families to gather at home and share gifts and presents, but due to the unprecendeted growth in China and the emerging markets we are seeing a burgeoning m

Hispanics And Healthcare

While a lot has been written about Hispanics and healthcare, particularly in relation to the rollout of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. H

The power of social networks: a new kind of marketing found on Instagram

In the last two years, social networking sites, due to their easy access through mobile apps have taken over the generation. A lot of people have started their own business or have exceeded sales due

Multicultural Marketing

Multicultural population in Britain is nearing 20% of the population and some 45% in major UK cities and towns, and one in four babies born is of ethnic background. To grow, marketers clearly need a s

Teenage Stars .. A Rising Influence

Teenagers are changing media consumption habits for ever and moving away from traditional TV to other entertainment formats such as Youtube, Vine, Instagram and Tumblr. Teenagers spend on average 20 h