Popular articles:

Hispanic Beauty Study: For Latina Women, Social Is A Beautiful Thing

Latina women are known for their beauty. Top of mind, of course, is J Lo and Shakira. So it should not be a surprise that the 2015 Siempre Mujer Hispanic Beauty Study found that Latina women and Mille

The power of social networks: a new kind of marketing found on Instagram

In the last two years, social networking sites, due to their easy access through mobile apps have taken over the generation. A lot of people have started their own business or have exceeded sales due

New Rules, New Chaos… For Some

With immigration figures at an all time high, the government continues to go to extreme length maintain its promise of reducing UK migrants. Rarely do politicians keep their word, however it seems thi

IPA highlights multicultural marketing opportunities

A new report has been released by the IPA to provide the advertising industry with an update on the rapidly expanding multi-cultural landscape of the UK; both as a potential employer and a market plac

Why are people still using the Race Card?

Stars and celebrities keep using the race card when it suits them and often when they fall out of the public eye. The recent claim by Sol Campbell accusing the FA of being institutionally racist and a

The PFA shows insensitivity towards racism

The PFA displayed a bizarre lack of judgment in the PFA Player of the Year dinner by hiring a black comedian Hunter who used racist jokes, this has come in a game which had its fair share of racism an

National Brands – are they still valid?

This matter was a subject of research commenced this autumn by London based market research company Polarity. Recently there has been an ongoing debate on what stands behind the Brand Britain or any o

Cross-cultural Gen Z

Move over Millennials, here comes Gen Z. Who are they? Definitions vary but most demographers define Gen Z — also referred to as Centennials, iGen, or Plurals — as consumers born between 1995 and

Why brands still don’t have a multicultural marketing strategy?

You must have read the numerous articles and studies highlighting the ethnic spending power. Marketers are especially excited about the incredible growth of young demographics, amplified spending powe