Advertising agency Ogilvy & Mather in India were set another blow yesterday when the agency released a terrible ad campaign featuring a girl being shot.It is common for advertising agency’s website to talk about their knowledge and insights or people, countries and consumer behaviour. They also talk about their philosophy and how use this to deliver ROI for clients, yet every week we hear of a major screw up by these agencies which proves that their belief system does not match the way they do things.
The recent cock up by Ogilvy in India which released a disastrous posters for a mattress company showing the Afghani girl and blogger Malala Yousafzai being shot in the head by a Kalashnikov then she falls on the mattress only to bounce back and receive the Nobel prize. The advert was tasteless and vulgar and insensitive.
O & M has last night tweeted an apology for the ad, made by its Indian offices “The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients.” This was not the first time this has happened and showed that agencies do not believe in their philosophy and do not follow basic processes to ensure such a stupid advert is not produced.
Taliban soldiers while on a school bus shot Yousafzai, who had been an activist for women’s education in Pakistan, in the head in 2012. She recovered and was nominated for the Nobel Peace Prize.
Perhaps clients should not judge advertising agencies by the claims on the website but by the performance, ethical values and beliefs.