Ethnic TV advertising ROI outperforms Mainstream channels

Recent figures from television advertising campaigns placed on ethnic TV channels by multicultural specialist agency Mediareach Advertising showed their campaigns for their clients has earned £5.4 for every £1 spent on marketing activities.

Mediareach Advertising CEO said these figure proves once more that creating relevant messages on Multicultural TV channels combined with our insights and best media buying deals achieves more than 215% returns when compared with what mainstream TV station are able to produce at their best. It is staggering to see clients and their agencies are still placing non-relevant creative’s and paying over the odds for media.

Saad Saraf
Think Ethnic