The Think Ethnic Awards will bring together brands, agencies and businesses that contribute to multicultural marketing in the UK and worldwide.
These awards are aimed to acknowledge and award the best and most innovative multicultural advertising and media campaigns and strategies.
The multicultural global forum Think Ethnic will host an awards ceremony bringing together contributors of multicultural marketing scene to acknowledge the best advertising and media campaigns.
Think Ethnic is dedicated to marketers interested in reaching multicultural audiences set up by the legendary and inspirational multicultural marketing guru, Saad Saraf.
The annual ceremony will be held in Central London venue on May 2018 and will put multicultural marketing on the creative industry map.
There are 10 categories in this awards and marketers and agencies are encouraged to upload their work and be in the running for one of these prestigious awards.
1. CHAIRMAN’S AWARD
Awarded for the best consumer targeted campaign. The campaign must have an integrated approach showing unique media planning & buying, creative ideas and consumer engagement. It must be backed by results to highlight the overall success of the brand campaign.
2. MULTICULTURAL AD CAMPAIGN
This category rewards campaigns that have identified and effectively reached specific audiences. This includes all demographics, from a niche audience through to a segment of a broader marketplace. Judges will consider the level and longevity of impact made by the campaign.
3. BEST INTEGRATED AD CAMPAIGN
This category is seeking entries that have understood and integrated themselves into the digital landscape whilst maintaining a presence in all other media. It covers all digital media, from web to mobile to IPTV, gaming and search. It looks for the best examples of interaction using digital media’s unique properties.
4. BEST MULTICULTURAL BROADCAST ADVERT
This category rewards the most creative and innovative use of media, whether based on the channel, placement or format. The category will not focus on the use of new technology per se, but will reward the most innovative use of digital technology, whilst allowing scoop for all other media.
5. BEST PRINT ADVERT
This category recognises the most innovative and effective use of print media, specifically the use of newspaper and magazine adverts. It will take into consideration not just graphics and artwork but also placement and reach.
6. BEST DIGITAL CAMPAIGN
The innovative use of the mobile channels to reach and engage consumers is key in this category. Any form of mobile media will be considered, including mobile Apps, mobi sites or mobile content, provided they show how the advertiser has used mobile in a creative and engaging way to obtain great results on clear objectives.
7. BEST OUT OF HOME CAMPAIGN
This award will highlight the best out of home campaigns, looking at the use of billboards, outdoor space and digital activation within the outdoor arena. Campaign will be judged based on its creativity and consumer reach
8. BEST SOCIAL MEDIA CAMPAIGN
This category rewards excellence in social media. The winning campaign should be able to demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.
9. BEST EXPERIENTIAL CAMPAIGN
This category recognises brands that deliver an effective experiential campaign for consumers via events, stunt advertising, guerrilla marketing, projections, and road shows or through sponsorship of an existing property. The experiential campaign will be physical but can have virtual angles.
10. BEST ETHICAL CAMPAIGN
Campaigns promoting an ethical product or behaviour will be considered in this category. Whether it is promoting health or charity, this campaign will be ethical all round; it’s content and its approach. It will be considered based on the extent of its reach and use of different marketing platforms.