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Ethnic TV advertising ROI outperforms Mainstream channels
Recent figures from television advertising campaigns placed on ethnic TV channels by multicultural specialist agency Mediareach Advertising showed their campaigns
Understanding The Value of Art and Culture
AHRC-291121-UnderstandingTheValueOfArts-CulturalValueProjectReport
South Asian fashion demand increases in Britain
In the day and age of social networking, ideas and fashion are very easy to influence. In the UK there
5 Predictions for Ethnic marketing in 2015.
This year has been extremely exciting & highly interesting for developing ethnic marketing strategies for our clients. The 2015 planning
Clearcast publishes figures on BAME representation in commercials
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials.
As of December
Advertising agency Ogilvy & Mather mess up again
Advertising agency Ogilvy & Mather in India were set another blow yesterday when the agency released a terrible ad campaign
What can the FA do to kick racism out
The FA Kick It Out campaigner and former Chelsea player Paul Elliott has resigned from his roles following news that
The UK is now the multicultural capital of the world
The 2011 Census figures states that 13%, or 7.5 million of residents were born outside the U.K, but what not
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Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on