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Clearcast publishes figures on BAME representation in commercials
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials.
As of December
BIS Ethnic Marketing Campaign – East Europeans
BACKGROUND:
The department for Business, Innovation and Skills aimed to raise awareness of enforceable employment rights among vulnerable workers.
As this was
Hispanic Beauty Study: For Latina Women, Social Is A Beautiful Thing
Latina women are known for their beauty. Top of mind, of course, is J Lo and Shakira. So it should
HSBC Bank Australia: The Chinese New Year Term Deposit Bonanza
HSBC Australia was keen to strengthen its liabilities portfolio by attracting new term deposits. Armed with a market-leading rate, a
Japan exhibition Dazzles UK Customers
Japan exhibition has a rich cultural heritage with many ancient arts and traditions. Almost two hundred years of self-imposed isolation
Black British women spend 6 times more on their hair
Almost all ethnic groups in the UK spend a greater proportion of their money on clothing and footwear
than whites. Any
Why brands still don’t have a multicultural marketing strategy?
You must have read the numerous articles and studies highlighting the ethnic spending power. Marketers are especially excited about the
Multicultural Marketing
If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
saga-toolkit-wp2-2017-en
Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on