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Understanding Muslim Consumers
Muslim consumers are a growing at phenomenal pace in the Muslim world and overseas. Muslims are influential and extremely loyal
Muslims in London behind decline of alcohol consumption
Scottish residents drink the most - and have the highest death rate - while Londoners drink the least
Study was
Targeting Chinese customers will have a lasting impact on your brand?
Chinese new year is traditionally a time for families to gather at home and share gifts and presents, but due
What P& G learned about multicultural marketing?
Alexandra Vegas, multicultural business development organization director at P&G, shared a few case studies—and compelling reasons—for why advertisers should pay
Amazon Opens Its Doors To Millions Of Hispanic Shoppers
Amazon rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young
Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned
Teenage Stars .. A Rising Influence
Teenagers are changing media consumption habits for ever and moving away from traditional TV to other entertainment formats such as
BIS Ethnic Marketing Campaign – East Europeans
BACKGROUND:
The department for Business, Innovation and Skills aimed to raise awareness of enforceable employment rights among vulnerable workers.
As this was
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
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Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on