Nowruz is the traditional Iranian festival of spring which starts at the exact moment of the vernal equinox, commencing the

Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as

When it comes to business and leisure travel, Millennials are a generation on the move. Numerous studies have shown that

The number of ethnic minorities is growing rapidly in the UK, and yet most of the companies and organizations fail

Saint Patrick Little is known of Patrick's early life, though it is known that he was born in Roman Britain in

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1