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Japanese Matsuri festival in London
The word ‘Matsuri’ is Japanese for ‘Festival’. Japan Matsuri is an event where members of the Japanese community in London
DHL Ethnic Marketing Campaign
A Personal Bilingual Direct Mail to Increase International Mail and Parcel Shipping
Global Mail wanted to develop new business potential using
How To Integrate Music Into Cultural Marketing
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers
The old funding formula will not save the BBC
I have been to the previous consultation session some 10 years ago and today at Westminster Media Forum.
Broadly speaking the
Driving Back-to-School Sales With a Culturally Sensitive Path-to-Purchase Model
Did you know that Hispanics are twice as likely as non-Hispanic whites and African-American shoppers to start planning their back-to-school
Can sport overcome racism in a diverse multicultural society?
The on-going issue of racism in sport keeps coming back despite promises made more than 20 years ago to deal
BBC must do more to reverse fall in young and ethnic minority audiences
The BBC has been ordered to take more risks to reverse a long-term decline in its young and ethnic minority
Google searches for a more diverse workforce
Google has revealed the gender and ethnicity of its workforce
White men can’t jump. But somehow they’ve managed to hop their way
Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on