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Department of Health Smoking Cessation Campaign BACKGROUND: Tobacco consumption is very high amongst the South Asian communities, and there is also a

Marketing directors are seeking to capture the attention of the UK ethnic market. Along the way, they are finding hidden

In what was perhaps one of the most interesting soccer tournaments in 100 years, the question that kept coming to

A recent article attributed the failure of ad agencies to target ethnic consumers to the lack of understanding and simply

VOX Cinemas, the largest cinema operator in the MENA region, has signed an exclusive distribution deal with Myrkott, the Saudi

A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is
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Chinese New year at Trafalgar Square and China Town on 22nd January Trafalgar Square had Chinese stalls selling Chinese good luck

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