Why minorities reach for bottled water over tap & how marketers persuade them forbes from Think Ethnic

It is quite logical that investment in the ethnic market is a growth move for marketers looking to increase revenues

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1

The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned

HSBC Australia was keen to strengthen its liabilities portfolio by attracting new term deposits. Armed with a market-leading rate, a

Elephant Atta has launched a new consumer promotion campaign, which celebrates special family moments and is supported by a new

The FA and football clubs in the UK especially the Premier League are spending hundreds of million of Pounds to

More commonly known as Jewish New Year, Rosh Hashanah is celebrated on the first and second day of Tishri and

The BBC has some interesting articles discussing a halal future you can see them below. http://iengage.org.uk/news/2045-bbc-explores-whether-the-future-is-halal http://www.bbc.co.uk/news/magazine-19295861 http://www.bbc.co.uk/iplayer/episode/b01m0pq2/The_Future_Is_Halal/