Diversity marketing is becoming increasingly more relevant in a society made up of more than 200 nationalities, UAE consumers cannot be

Latinos are a prime consumer target for a large number of consumer-focused companies across the American economy. They spend billions

Ethnic minority groups lead digital take-up and use A recent study by the Ethnic Advertising and Communications Agency, Media Reach Advertising,

Communications And Behaviour Change from Think Ethnic

Black and minority ethnic communities People from South Asian, African and Afro-Caribbean communities living in the UK are more likely to

The on-going issue of racism in sport keeps coming back despite promises made more than 20 years ago to deal

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1