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What P& G learned about multicultural marketing?
Alexandra Vegas, multicultural business development organization director at P&G, shared a few case studies—and compelling reasons—for why advertisers should pay
How can brands target diverse multicultural consumers
Any marketer who doesn’t recognise the value of multicultural consumers is missing a great opportunity. The ethnic population in the
Top 2016 Trends In Hispanic Social Media
Hispanic purchasing power in the U.S. is $1.5 trillion, with a total population of 54 million. 26 million are on
Ethnic TV rating war intensifies
The recent ethnic TV figures in the UK shows the 4 leading TV channels vying for the top 4 slots
Glossy magazine targets Arabs in London
A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is
Radio 2 is too white, say BBC diversity chiefs: demands urgent improvements to attract non-white listeners
A BBC Review of six stations found it was failing ethnic minority audiences, only 34% of black, Asian and minority
Insights into the UK ethnic and multicultural media landscape
Cultural groups and migrants usually turn to their own media for information and entertainment when they are in foreign countries.
Ethnic
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Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
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Writers
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Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
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Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on