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10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency
1. Professional Competence
The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
2.
The UK Multicultural Communities…Why is this the fastest growing market niche.
For years we have been working passionately to promote and raise the awareness of the benefits in targeting the multicultural
Glossy magazine targets Arabs in London
A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is
Cultural Relevance Will Be Key To Connecting With Hispanics Via VR
Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the
Multicultural community ignored by government marketing campaigns
A group made of media professionals, community & voluntary organisation leaders, and gatekeepers have expressed their concern over the lack
Racism on the rise in Britain
The proportion of Britons who admit to being racially prejudiced has risen since the start of the millennium according New
Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned
Are UK companies targeting diverse consumers effectively?
The UK in general and London in particular is considered the Cultural capital of the World. London does not just
Royal Navy ethnic recruitment ads by Mediareach Advertising
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Advertising Week Europe returns to London
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Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
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Advertising Week Europe returns to London
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Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
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Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
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Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
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Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on