FEATURED VIDEOS
Latest Posts
Successful advertising that engages and persuades ethnic consumers
There are many tactics and strategies about targeting ethnic consumers, while some are successful and effective, many are built on
BASELWORLD is back.
BASELWORLD was held for the last time in 2019. Now it is back in March/April 2022, and it will be
Turkish minister slams Saudi broadcaster over TV soaps
A Turkish government minister has lashed out at a decision by Saudi-owned broadcaster MBC to stop airing Turkish soap operas,
DHL Ethnic Marketing Campaign
A Personal Bilingual Direct Mail to Increase International Mail and Parcel Shipping
Global Mail wanted to develop new business potential using
5 Hispanic Market Segments You've Likely Never Heard Of
By 2060, Hispanics are projected to comprise over 28% of the U.S. population. In 2017, U.S. Hispanic purchasing power could
Art establishment lose funding for failing to attract new audiences?
A number of high profile art establishments including the ENO have lost up to 35% of their funding for failing
Does UK media reflect our diverse society?
According to the latest NUJ statistics 94% of journalists are white, yet one in six of the British population is not. This
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
saga-toolkit-wp2-2017-en
Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on